In this episode of The Brand in Bloom Podcast I talk with influencer and branding extraordinaire, Michelle Wintersteen, of MKWCreative Co. She shares her best branding tips for small business owners and solopreneurs and drops some wisdom about things like...

Why is branding so important for small business? When should I hire a professional to help me? What should I look out for when I’m building a brand of my own? How can I best align myself and my business with my branding? 

If you struggle with branding and design in your business, this is the episode for you!

Here’s a quick roundup of this episode…

>> [2:35] How Michelle got her start and went from new entrepreneur to brand influencer in a matter of years. 

>> [5:00] How can small business owners and solopreneurs reduce stress and confusion when it comes to DIY branding?

>> [7:15] Is Canva helpful or hurtful for business? She shares her professional take on the free design program, how it serves your business for branding needs and how it can also hurt it.

>> [10:07] When’s the right time to hire a professional to help me with branding for my business?

>> [14:44] The resource that was TOTALLY worth the investment for both of our businesses and increased our online exposure ten-fold.

>> [16:54] Making your personality the cornerstone of your branding and how visually telling your story can open new doors and maximize your exposure.

>> [26:05] Michelle shares a few resources just for Brand in Bloom listeners to take advantage of!

Click to listen to this episode!

Links mentioned in this episode: 

>> MKWCreative.co

>> Kiss my Aesthetic Podcast

>> Kiss my Aesthetic Facebook Group

>> The Bloom Crew™

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