Julia Bocchese on Pinterest as the ultimate SEO tool
Often times, when people hear the word “marketing” they think of the trendy stuff like social media, email, blogging but, the truth is, marketing is SO much more.
In fact, one of the smartest marketing strategies you can have in your back pocket right now as a business owner has absolutely nothing to do with how many followers or subscribers you have.
It’s a magical little tool called Search Engine Optimization, also known as SEO.
You may have heard of it before and thought to yourself “That’s too advanced for me to figure out” or “I’ll start SEO when my business gets bigger” or “I have no clue how to approach SEO so I’m just going to put it on the back burner for now.”
Well, SEO and Pinterest expert, Julia Bocchese hopped on the Brand in Bloom podcast to shine a bright light on SEO and why it’s better if you start earlier rather than later. Actually, SEO is how your business can grow exponentially bigger with way less effort than populating an Instagram profile. Try adding Pinterest to the mix and see just how much you can maximize those clicks!
SEO is a daunting topic - I totally get it but, the moment I started diving in, the better I was able to keep my finger on the pulse for my business, to know what to prioritize when it came to communications + collaborations, to make tweaks to my own website to ensure an optimal user experience and, as makers, that is SO important.
Your website is your storefront so it better be optimized for search, baby!
Things like layout, load speed, mobile/desktop formats, navigations, keywords, back-linking, photo captions, headlines, all matter and, as Julia tells us, can actually have more of an impact on your exposure than any social media platform or email marketing campaign.
And, that goes both ways.
If you’re not showing your site love beyond just making it pretty for your people, it can negatively impact your organic exposure.
If you’re showing your site love and digging beyond just aesthetic, you have the opportunity for an immense amount of evergreen organic growth, especially when you start to weave in other SEO friendly tools like the popular search engine, Pinterest, as Julia tells us more about.
The SEO + marketing episodes on my podcast, like this one with Meg Casebolt, are some of my most played so it only felt fitting to have another SEO expert on-air to tell us a bit more about the topic and the particular role it plays with your Pinterest strategy - it’s literally how you can get leads on autopilot!
And, the best part is - THIS IS ANOTHER FREAKIN’ FREE MARKETING STRATEGY YOU CAN USE TO GROW YOUR BUSINESS. You just need the right resources to create your plan of action.
Trust me, folks. SEO is NOT something you want to sleep on. This is a top priority if you want to stand out in a saturated market without feeling the need to lean entirely on social media to dictate your traffic for you. If that’s your only “strategy” right now, you’ll keep coming up short.
An SEO strategy offers you more control over your exposure. Plus, once you dive in, it’s just plain interesting to learn about. This blog post I published + pinned over a year ago continues to result in hundreds of opt-ins to my email list. THAT is just one example of how powerful your site SEO + Pinterest can be when they work together.
This is not the time to be scared to try something new. It’s time to level up your learning and Julia is giving us her best insights on this episode!
This episode answers questions like…
What is SEO?
What role does Pinterest play in SEO?
What are some examples of good SEO on my website?
How can shops get customers from Pinterest?
How is Pinterest strategy for product shops different from service-based businesses?
Resources mentioned in this episode…
**This post may contain affiliate links, which means if you sign up for a program or make a purchase from my link I may make a small commission at no cost to you.**
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